Well. Today I experienced my first 'return' on a custom sign. I had so many feelings about it. (why doesn't she like it?... what does that mean?...I have failed....It's too bright?...wtf....what can I do to fix it? ) I went from sad to mad to frustrated to sad again and then... I realized... It was bound to happen sooner or later.
Custom signs are a tough thing for me because I tend to spend waaaaaay too much time on them, and over analyze every little thing about them. In the end, I barely make any money on them since I second guess the decisions and artwork and then usually re- do them (2,3,5 times) before I even deliver. No one really knows that but me. (and now, you ;) I do believe every step in this art-making and selling process is a huge learning experience. I've learned something from this one too. Of course I want my customers to LOVE their purchase. That is my no. 1 goal. Always. Custom work has a risk factor. They just might not love it. They just might have "pictured" something else. I think perhaps the one important thing I learned from this experience is... I need to charge more money for custom work. I can fix this to their liking.( maybe). Or I can refund them and sell this one elsewhere. There are plenty of options here. But I did learn a valuable lesson. And that's what I will take away from this. I love learning things, you know. I never stop. And this experience is no different.
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